Boosting Local Businesses Amid Light Rail Construction

As the Gold Coast Light Rail construction progresses, many small businesses are feeling the pinch. However, enhancing your digital presence can help mitigate this impact. Here are five actionable strategies to help improve your business's digital capabilities and attract more customers.

1. Optimise Your Website SEO

Search Engine Optimisation (SEO) is crucial factor for increasing online visibility. Start by researching keywords relevant to your business and incorporating them naturally into your website’s content. Make sure your site is mobile-friendly, as many users will be searching for local services on their phones. Additionally, reducing your website loading time can ensure that you boost your rankings within search engine results.

2. Leverage Google Ads

Google Ads can be a powerful tool for local businesses. Develop targeted ad campaigns that focus on your products or services; using location targeting to ensure your ads reach the right customers in your area. Consider running promotions or discounts to entice clicks and website visits. Google Ads can provide immediate visibility, helping you attract foot traffic even during construction disruptions.

3. Engage on Social Media

Utilising social media platforms can help you connect with your community and keep your customers informed. Regularly posting updates about your business, including any special promotions or events, can significantly boost online presence. Furthermore, engaging with your audience through comments and messages will aid in establishing brand loyalty.

4. Maintain Your Website Regularly

A well maintained website not only enhances user experience but also improves SEO. Regular updates to your website content keeps it fresh and relevant. Fix any broken links, and ensure that all information i.e. your business hours and contact details, are up to date. Consider adding a blog to share helpful content related to your industry, which can further boost your SEO efforts and position you as a knowledgeable resource. If you are unsure about the current state of your website health, Sands Media is happy to provide a free Website Health & SEO Audit for all business along the Light Rail.

5. Encourage Online Reviews

Online reviews play a significant role in attracting new customers. Encourage satisfied customers to leave positive reviews on platforms like Google My Business, and Facebook. But also respond to these reviews (both positive and negative), highlighting that you value customer feedback. A strong collection of positive reviews can enhance your business's credibility and improve your local search rankings.

Conclusion

The Gold Coast Light Rail construction may pose challenges, but by improving your digital presence, you can turn these obstacles into opportunities. Focus on SEO, leverage Google Ads, engage on Social Media, maintain your website, and encourage online reviews. With these strategies, you can attract new customers and build a loyal community around your business, ensuring you thrive during tough times.